Brand Identity: substance not pretense

(In other words, branding is not make believe.)

A brand is not something that we invent for you. You bring the brand. Either as a fully formed entity that exists in the real world, or as a set of ideas and values that will soon take shape. Our job is to see your brand clearly for what it is and what it hopes to be. Then design accordingly, with inventive work that speaks directly to the people you care about (customers, patients, students, ninjas, etc.). In practical terms, this involves the development of a core brand symbol and visual identity system that captures who you are, and is well suited to the many ways your brand will be displayed (social media, website, stationary, fleet graphics, Super Bowl ads, etc.). 

With a strong brand identity in place, it’s time to make it dance. We can help you plan and implement the steps. If you have needs that extend beyond our technical expertise, we will shoot straight and help you find the right partner to get the job done with excellence.

Molt Brands is the brainchild of Tim Green, brought to life by the business wizardry of Torrey Sharp. Tim is the creative lead with his focus on top quality design. Torrey has built a proven structure for managing creative work to meet client needs and goals. The two form a solid team, though they do not often agree on movie recommendations.

Molt Brands draws upon a strong background in packaging forged at Faceout Studio, where we helped build a reputation for innovative book design. This experience is a source of depth for the branding focus of Molt Brands. Design for books requires a broad array of visual aptitude in order to work across multiple genres, demographics and subjects. This expertise informs the work we do for brands of all kinds.